Today we received some feedback from Lee from Peter & Paul on our presentations and find out if we had won the brief. We had individual crits and unfortunately we didn't win the brief but I think the work myself we produced in one day was really substantial and a good effort. If we had spent longer on the brief I believed our idea could have excelled and be generated into something more exciting.
Feedback
Good starting point
Presentation was too focused on materials which lead down an alley
Good use of a real life mock up
Directional signage piece that could have been expanded
Lacked in content
Functional over visual
Overview
Over all I am happy with what me and J'nae were able to produce in the short time frame. I think we learnt a lot about working to a client brief under a pressured time scale.We were able to think and act fast. We gained some useful feedback that will help me to develop my skills further in the future.
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