OUGD603 - Brief 04 - Something More - Brief

SOMETHING MORE

In conjunction with the talk from Design Something More they also delivered a live brief. The brief topic was to take a mundane theme and brand it to make the user experience enjoyable and engaging.  we were then individually assigned either a water supplier, a library, a retirement home or a city council to brand. I was assigned a water supplier.

WATER SUPPLIER -

WHAT IS A WATER SUPPLIER?

Water suppliers are the companies that provide water only and waterand sewerage for general domestic use to the UK's homes. Suppliersare responsible for all customers in an agreed geographical region and customers are currently unable to switch from one water supplier to another.



COST OF EVERYDAY WATER USE?

- Showers use up to 40 litres: 9p

- Baths use 80 litres: 18p

- Watering the garden uses 540 litres an hour: £1.19

- Flushing the toilet uses up to 9.5 litres: 2p

- Dishwasher uses 24 litres: 4p

I then researched in to existing water suppliers.

The main issue i discovered about the existing water companies was that they were all very corporate and none were very distinctive.

One of the problems I also found was that many water companies go unnoticed, many people don't even realise what they are paying for or why they are paying for it. I plan to create a more user friendly fun water supplier.

Aesthetic research -

I then researched in to aesthetics. I decided to call my water company Pipeline, as it relates to water. It is also related to the phrase 'In the pipeline'.